How to use consumer insight to improve book sales [INTERVIEW]
This is a guest post from Louise Vinter. Louise is Head of Consumer Insight at Penguin Random House UK, having previously held the role at…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
Digital Marketing insights from Katie Sadler [HARPER COLLINS]
This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and…
How to become a better copywriter
This is a guest post from Andy Maslen. Andy is a copywriter by trade and Managing Director of Sunfish, a writing agency. He is the…
Eric Huang on ‘Is your brand as important as your product?’
Interested in finding out more about the Oxfordshire Publishing Group Summer Conference? We are – so in the run up to the event BookMachine is…
Two more Terry Pratchett novels set for posthumous publication
When Terry Pratchett died last week at the age of 66, he left behind a body of work that includes 40 novels set in his…
Creating a long-lasting brand: Tips from the Puffin imprint
BookMachine wanted to find out more about Puffin and how the successful imprint has stood the test of time. This is a guest interview with…
What I wish someone had told me about publishing
This is a guest post from Alice Murphy-Pyle. Alice is Marketing Manager at Transworld Books, an imprint of Penguin Random House. Follow her on Twitter…
5 SEO Tips for Publishers and Authors
This is a guest post by Georgiana Ghiciuc. Georgiana is lead content strategist for Beaglecat, an inbound marketing agency with clients in Austria, Germany and…
The unseen benefits of events for writers
This is a guest blog by Lisa Goll. Lisa is Chair of London Writers’ Cafe, one of London’s biggest creative writing communities with more than…
The Content Graveyard: How Much is Too Much?
This is a guest post from Jasmin Kirkbride. Jasmin is a regular blogger for BookMachine and Editorial Assistant at Periscope Books (part of Garnet Publishing).…
7 Steps To Growing and Maintaining Your Blog Readership
This is a guest blog post by Jaime Tung. Jaime is the author of Angloyankophile, an upbeat take on life as an American expat in…
Tips for conference organisers from the IPG [SPONSORED]
This is a guest post from Charly Salvesen-Ford. Charly is Membership and Events Officer for the IPG (the Independent Publishers Guild). With a publishing background…
Romancing the Reader – Relationship advice from the Mills & Boon archive
This is a guest post from Judith Watts. Judith lectures on the Publishing Masters at Kingston University where she is Co-Director of Kingston University Press. She…
Branding: 5 Ways to Publicize with Purpose
This is a guest blog post from Danielle Barthell. Following her completion of the Denver Publishing Institute after graduation, Danielle began interning at Writers House.…
Ways to make your book publicity even better
This is a guest post from Louise Rhind-Tutt, who is an award-winning freelance publicist specialising in traditional and digital PR campaigns for the book and…
