The Nibbies Marketing Strategy of the Year Award: Interview with Jodie Mullish
Jodie Mullish is Communications Director for Bluebird, part of Pan Macmillan. Previously, she was Head of Fiction Marketing at Pan Macmillan, and has held Publicity…
Digital Marketing
Top tips for optimizing book discoverability
We’re fortunate to have so many book discovery tools and techniques available to us, but leveraging them effectively can be challenging. In this post I’ll…
Content marketing for publishers – top tips from a professional
There aren’t many people who can describe themselves as a professional content marketer, publisher and writer. These are three things very close to my heart,…
Startup Snapshot: Squirl
Jef Van der Avoort is co-founder of Squirl, the first location-based book discovery app. Previously he helped brands like LEGO, Philips and Hasbro to create engaging…
Instagram Brand Building for Writers
Carly Watters is a VP and Senior Literary Agent at P.S. Literary. Here she shares her top tips on Instagram brand-building for us to share…
BookTube 101 with Sanne Vliegenthart
This is a review of last night’s BookTube event by Abbie Headon. Abbie is Commissioning and Digital Development Editor at Summersdale Publishers. Her book Literary…
Snapchat: A summary report for publishers
Sarah Garnham is a Publicity Assistant at Ebury. Here’s her summary report of Snapchat for publishers, looking at the publicity opportunities it offers, and when to…
11 questions to boost your video content marketing
In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate…
Marketing vs Design: Photo/Twitter blog
If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no…
Can social media make a difference for your authors?
This is a guest post by Alison Barrow. Alison is Director of Media Relations at Transworld. You can find her on Twitter @alisonbarrow. This blog…
Six gems about Marketing that may seem obvious, but are you really acting on them?
This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training…
Observing the audience: how reader analytics are influencing the industry
Reader analytics are garnering huge attention at the moment and there are at least four major talks at this year’s Frankfurt Book Fair discussing how…
What can publishers learn from Pokemon Go?
Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case…
Startup Snapshot: Scriggler
Dmitry Selemir was once a physicist and hedge fund rocket scientist PM, and is now the founder and CEO of Scriggler.com, ‘the Soundcloud of writing platforms‘.…
Engaging new readers using Nielsen Book2Look widgets
Julia How co-founded The Witcherley Book Company in 2013. They now have a list of over 50 titles in an expanding catalogue, mainly covering puzzle books…
