8 steps to writing a book that sells
Writing a book can be a great way to market yourself and even make money. But actually finishing the steps to writing a book and…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
Snapchat: A summary report for publishers
Sarah Garnham is a Publicity Assistant at Ebury. Here’s her summary report of Snapchat for publishers, looking at the publicity opportunities it offers, and when to…
Coming at the book backward
Kelly Pietrangeli had a brilliant idea for a book. She and her friends had discovered a powerful way of managing the chaos and anxiety that…
A day in the life of a Marketing Manager
Caoimhe O’Brien is Marketing Manager for Endeavour Press. Prior to this she was Endearvour’s Marketing Assistant, after working in the publicity and marketing department at Phaidon…
Once upon a time an editor, designer and publicist linked up… Why we started Bookollective
Esther Harris is an Editor and PR with Bookollective Writing for a living can be a lonely business – you spend your days in your…
Heffers bookshop: Nominate your most characterful bookseller or customer [winning blog idea November]
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. This month, publisher and author of ‘This book…
Startup Snapshot: Writers Boon
1) What exactly is Writers Boon? Writers Boon is a free, all-powerful platform that helps authors navigate the publishing and marketing maze, connects them with trusted…
11 questions to boost your video content marketing
In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate…
Here’s a better model for book search and discovery
How are you helping consumers find the perfect book for their needs or interests? If you’re like most publishers, you offer a search function on…
Get ready to get published: Resources for authors
Lisa Poisso is a fiction editor and book writing coach working with independent authors and new authors seeking representation. Lisa helps emerging authors tune their…
A day in the life of a Sales Analyst
Naomi Peel moved from department store retail management to a MA Publishing degree at Kingston University where she developed an interest in data and the…
5 fun ways to use Snapchat for writers
We all live in the digital age and for us writers, that’s mostly a good thing. After all, it gives us more opportunities to tell…
Seven excellent Snapchat tips for authors
This is a guest post by Julie Proudfoot. Julie is an Australian writer and blogger and award-winning author of The Neighbour. Julie writes from her home…
A day in the life of a publicist
Claire Maxwell works at Icon Books as their Publicity Manager. She has previously worked in journalism and bookselling, and she blogs at www.ithinkijustbloggedmyself.com. Claire is also…
Marketing vs Design: Photo/Twitter blog
If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no…
