The past, present and future of publicity: Interview with Georgina Moore
Georgina Moore is Communications Director at Headline and Tinder Press, and runs the Press Office. Her recent campaigns include Bryony Gordon’s Mad Girl and Sarah…
Traditional Marketing
On the proper care and feeding of book bloggers: A list of dos and don’ts for publishers who want to work with book reviewers
One of the most important components of building buzz behind your newest, shiniest book is getting book reviewers on board. However, building up a reliable…
Content marketing for publishers – top tips from a professional
There aren’t many people who can describe themselves as a professional content marketer, publisher and writer. These are three things very close to my heart,…
Behind the scenes at Blackwell’s: What publishers can learn from a bookselling icon
Last week I was lucky enough to receive a VIP behind-the-scenes tour of Blackwell’s flagship store in Broad Street, Oxford. The point of the exercise,…
The PTC’s Copywriting for Publishers
On a cold day in November, I was lucky to be the first person clicking on a button that said I want to win! Actually,…
The relationship between author and publicist
Carys Bray is the author of a collection of short stories, Sweet Home, and two novels, A Song for Issy Bradley, which was shortlisted for…
Heffers bookshop: Nominate your most characterful bookseller or customer [winning blog idea November]
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. This month, publisher and author of ‘This book…
Marketing vs Design: Photo/Twitter blog
If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no…
Six gems about Marketing that may seem obvious, but are you really acting on them?
This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training…
How important are ISBNs?
This is a guest post by Karina Luke. Karina was appointed as BIC’s Executive Director in February 2012 and has been instrumental in its restructure,…
Nielsen ISBN store a hit
After nearly 50 years of promoting and selling ISBNs and prefixes to publishers in the UK & Ireland via a manual process, Nielsen has launched…
Do you need an ISBN? What’s its purpose?
This is a guest post by Stella Griffiths, Executive Director of the International ISBN Agency. Stella has worked in publishing and international standards related roles…
Where we read what: UK regions and their reading habits
While most popular books tend to have their sales spread throughout the country, I always find it interesting to look at how sales differ when…
Free Nielsen key findings report: The UK Children’s & YA Book Consumer
Since 2012, Nielsen Book UK has undertaken a Children’s Deep-Dive Study each summer to investigate children’s book reading and buying habits in the context of…
Organising a book launch: tips for making it awesome
If you read this site often, you will know that it is ‘book launch’ time. Snapshots III, BookMachine on Publishing is a compilation of the…
