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Category: Digital Marketing

Behavioural economics is something that numerous online and mobile platforms have tried to corner in the recent past. Rewarding people for their behaviour and engaging with them in order to encourage loyalty is something that Foursquare, SCVNGR and many other startups are already doing. Kiip are one of the most hotly tipped companies in this sector at the moment.

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In an era where you’re competing with umpteen websites, Facebook feeds, Twitter streams and mobile apps – promoting new books and publications can be somewhat daunting.

Over the course of the next few days, I’ll show you a few tools that are highly effective, low cost (or free) ways of promoting books and authors, engaging with readers and generally doing all you can to sell more books.

The first area we’ll look at is audio. Often overlooked in the rush to create YouTube videos or trailers; audio is still hugely popular. I can honestly say that there hasn’t been a project that I’ve worked on where the number of audio streams accessed or number of podcasts downloaded hasn’t ended up surprising me and my clients alike. It’s definitely worth thinking using a tool like Soundcloud as part of your promotional efforts.

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There’s has been a huge amount of hype around mobile apps since the New York Times declared a Gold Rush two years ago. Clients are being quoted absurdly high prices for apps. Businesses are developing them purely on the basis that ‘we need an app’ without thinking of how to promote them.

The reality is that they are important. They’re not expensive. They do require a little thought though. Here are two of the best companies active in this sector at the moment.

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This is BookMachine’s first ‘Best of’ post – as such, I wholeheartedly hope you find it to be outrageously wrong.

Has there ever been one of these lists you’ve looked at and thought: you know what, that’s spot on, they’ve really nailed that one there?

Nope? Good. That would be mighty boring.

 

Abraham Lincoln: Vampire Hunter, by Seth Grahame-Smith

First up, this one is rapidly becoming a cult classic, who knew that the great man was also handy with a stake?


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