Do you need an ISBN? What’s its purpose?
This is a guest post by Stella Griffiths, Executive Director of the International ISBN Agency. Stella has worked in publishing and international standards related roles…
Book Marketing and Publicity
Stay up to date on the latest book marketing and publicity techniques. This Topic covers strategies for reaching readers and working with publicists.
10 indispensable tips for writing online copy
This is a guest post from Jayne White. Jayne is a freelance copywriter and proofreader. She mainly works with web designers to create and improve…
Metadata expert insights: Azar Hussain
Azar Hussain is Head of Data at Faber & Faber. His key responsibilities include managing the internal and external flow of data and developing and…
The business of books: Why curation beats search
You can’t have failed to notice that there are an awful lot of books around these days. Too many books, some say.[1] ‘Every year there…
Marketing tips for improving the bottom line (in the wake of the EU referendum)
I don’t know about you, but I found the article in The Independent about job vacancy adverts falling by 700,000 the week after the referendum…
Where we read what: UK regions and their reading habits
While most popular books tend to have their sales spread throughout the country, I always find it interesting to look at how sales differ when…
Smart phones: Changing the rules of the game
Jacob Cockcroft is Co-Founder and CEO of The Pigeonhole, a made-for-mobile digital book club, serialising their books in installments delivered straight to a reader’s virtual bookshelf on the…
Startup snapshot: Leanpub
Len Epp is a Co-Founder of Leanpub. He wrote a doctorate in English Literature before working as an investment banker in London, so enjoys wearing…
Free Nielsen key findings report: The UK Children’s & YA Book Consumer
Since 2012, Nielsen Book UK has undertaken a Children’s Deep-Dive Study each summer to investigate children’s book reading and buying habits in the context of…
Why publishers must love and understand their customer
Tom Chalmers is the Managing Director of Legend Times, a group of five publishing companies he has founded. He has been shortlisted and longlisted for…
The Zoella Book Club: interview with Amy Alward
Earlier this month WHSmith launched Zoella’s Book Club in partnership with blogger and vlogger Zoe. Here Norah Myers interviews Amy Alward, one of the eight…
Social Media: Why lots of followers doesn’t necessarily mean success (and what you should look at instead)
I’ve worked with a range of brands and businesses on their social media presence. Twitter accounts I maintain usually gain around 1000 followers a month.…
Here’s where innovative publishers need to focus
There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the…
4 tips for growing your social media following
Social media is becoming one of the greatest assets you can use to grow your business. As a social media fiend, I’m particularly fond of…
The business of books: Only connect
At the launch of BookMachine’s Snapshots III I kicked off the talks by raining hard on the book industry parade. (Sorry.) While I was on…
